✉️ The B2B Download #005: Why your lead gen feels flat
👋 Let’s be honest: most lead gen plays are still optimized for volume.
But if your leads aren’t turning into pipeline — what’s the point?
High-intent = high context. If your content doesn’t match that, your follow-up won’t land.
🔥 Tactic to Steal: Context-Aware Gating
Make your form work with your offer, not against it:
🧩 Use dynamic forms — route by funnel stage or persona
📦 Pair gated content with un-gated snippets (give first, ask second)
🧠 Add a “choose your journey” question to personalize nurture
→ A better form is a better future convo.
🤖 Prompt Drop
📨 “Write a 2-email nurture sequence for someone who downloaded [Asset X]. Email 1 should deliver value. Email 2 should guide them toward a meeting.”
📬 Inbox Energy
Just got this email:
“Still interested in a demo?”
I never asked for one. Let’s not gaslight our prospects.
Try:
“We saw you downloaded [asset] — want to go deeper?”
💭 Close
Every lead is a person with a problem. Treat them like more than just a field in your CRM.